WHAT INFORMATION DO WE COLLECT?
We receive and may keep personal information voluntarily given to us when you make a purchase, register on our Website, take part in a special promotion, or provide any other information or unique preferences to better serve you. Personal information is information you provide that lets us know specific facts about you so that we can fulfill your order(s) and/or customize information we deliver to you. This information may include, but is not limited to:
- Your name, address and phone number
- Date of birth
- Your e-mail address
- Credit card or other payment information
- Any other information that RUUM may voluntarily collect from you from time to time on our Website or through alternate means.
Your personal information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. Some of this information also may be used to contact you about sales and special offers, unless you have opted not to receive promotional communications from RUUM.
The personal information we collect may also include information you provide to us about other people. For example, you may provide us with personal information (i.e., name and address) of a merchandise gift recipient. When you provide us with personal information about the intended recipient of a shipment, we use that information solely for the purposes of processing the shipment and, in some cases, to communicate with the intended recipient to provide information pertaining to the status of the shipment. We rely on you to obtain the intended recipient's consent to our use of their personal information for these limited purposes.
Information from Other Sources
We may receive information about you from other sources such as updated address information and shopping habits. This information may help us to improve our ability to serve your needs such as ensuring the accurate delivery of direct mail materials and providing product recommendations and special offers that we think will interest you..
We collect and store certain other information automatically whenever you interact with our Website. We want you to be aware that certain online tools exist to help us serve and recognize you when you visit our Website. For example, we collect your IP address, browser information and reference site domain name every time you visit our Website. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve our Website and to personalize your experience or better serve your needs.
You may be familiar with the term "cookies", which are files stored on your computer's hard drive by your browser. These cookies may be placed on your computer when you click on a RUUM e-mail, banner, or on our Website directly. We use this information to understand how users navigate to and around our Website, view product pages, access content and make purchases.
Cookies also allow us to hold selections in a shopping cart when a user leaves our Website without checking out. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies "turned on" so that we can offer you a better shopping experience on our Website.
ONCE INFORMATION IS RECEIVED, HOW IS IT USED AND/OR SHARED?
Information we collect from you may be shared between all points of contact within RUUM and its affiliates, including, without limitation, Delman and Nina Shoes. We use this information to offer you special promotions, new products, and services and may share your information with affiliated companies. In addition, RUUM may use such information to:
- Provide you with timely and reliable fulfillment of requests
- Do all things necessary to administer those services
- Deliver merchandise and services that you purchase online
- Register you on ruum.com
- Facilitate payment for your purchases
- Confirm your orders and delivery information
- Respond to your customer service inquiries or requests
- Communicate offers, benefits and featured items to you
- Administer giveaways, contests, birthday programs and similar promotions
- Administer special customer recognition programs
- Find and stock the products you want
- Customize your shopping experience and other uses as determined by RUUM
Certain business services are performed on behalf of RUUM by other companies at our request. We may share your information with selected vendors that perform services for RUUM or for other marketing and fulfillment purposes. To perform these services, these companies may, at times, utilize some of the information you have provided RUUM. This information is used solely for the purposes RUUM has requested such as administering our Website, maintaining our database, administering and monitoring e-mails, payment processing and authorization, fraud protection and credit risk reduction, marketing and contest administration, data analysis, data cleansing or for any other requested purposes. These service providers are authorized to use your personal information only in connection with the services they are engaged to perform.
We may also share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when (1) permitted or required by law, or (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions, or (3) investigating fraud that has already taken place. In addition, RUUM reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so. In all cases, this information is not provided to these entities for purposes of marketing to a RUUM customer.
Links to Other Site
Our Website contains links to other sites operated by affiliates of RUUM or third parties, which take you outside our Website. The content, policies of other sites are beyond our control. These links are provided solely for your convenience and information. RUUM is not responsible for the privacy practices or the content of other sites. Please be aware that when you leave our Website, you should read the privacy policies of each and every third party site that you visit.
Retention of Personal Information
Right to Transfer
RUUM also reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale (including, but not limited to, liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of RUUM or of any of the business, assets or shares of RUUM or a division thereof. RUUM may decide to retain a copy of the information after the sale or transfer for any use.
HOW TO CONTACT RUUM
If you do not want to receive promotional mail from RUUM via postal service or if you wish to make changes to your personal information and preferences, send a letter stating this with your name, address and email address to customerservice@RUUM.com, or to our mailing address below. You can also call us at 1-855-RUUM USA with your request.
When you fill out one of our forms or other requests for information, you may choose to receive e-mail that informs you about new merchandise in our stores or online, as well as special offers and promotions. In addition, we may send you e-mails to help us learn more about you and your preferences. If, after you have shared your e-mail address with RUUM, you decide that you do not want to receive e-mail from RUUM, you have several options to let us know of your preferences:
- You can log into ruum.com, access 'My Account', select Communication Settings, and you can unsubscribe by following the instructions provided.
- You can discontinue promotional e-mails by clicking on the hyperlink shown in all RUUM e-mails and follow the instructions to indicate your unsubscribe preference.
- You can contact RUUM customer relations as set forth below.
c/o Customer Relations
200 Park Ave. South
New York, NY 10003
Our Policy on gathering information from and communicating with children online
We recognize the unique privacy concerns regarding children. Pursuant to COPPA guidelines, we do not knowingly collect personally identifiable information online from children under the age of 13. If a parent or guardian is made aware that a child under the age of 13 has provided us with personally identifiable information without their consent, please contact us at 1-855-RUUM USA, by e-mail at customerservice@RUUM.com, or at the address listed above, and we will remove the information about the individual from our marketing database.
Our Commitment to Data Security
RUUM makes commercially reasonable efforts to ensure that personal information collected from you is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form. RUUM uses industry standard security techniques on our Website to help protect against the loss, misuse or modification of information that you have provided. When you access your personal information or transmit personally identifiable data to us, that information is stored on servers that we have used commercially reasonable efforts to protect from unauthorized access or intrusion. While we implement the above security measures, you should be aware that 100% security is not possible.
Beginning January 1, 2005, under California's "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2005 will receive information regarding 2004 sharing activities).
To obtain this information, please write to us at the address below with "Request for California Privacy Information". Please note that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.
c/o Customer Relations
200 Park Ave. South
New York, NY 10003